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What State Is The Video Mystery Shopping Industry In?

Automative Insights Ltd

‘Over promising, under delivering’

How Automotive Insights Ltd are raising the standards within the manufacturer and dealer networks in the automotive industry. Jonathan Firmin, Managing Director of Automotive Insights Ltd, gives comment on the current state of the Mystery Shopping industry within the automotive sector, by Nephew UK.

Q. What is Automotive Mystery Shopping? 

Mystery shopping is designed to help improve the quality of sales and after sales executives in specific industries? Automotive Insights Ltd specialise in the automotive industry, therefore our entire ethos is to improve the performance of sales and after executives within manufacturers and dealer groups a-like. In doing so, will result in higher standards of customer satisfaction, an increase in customer retention, improved bottom line net profits and an increase in quality and brand standards.

Q. What do Automotive Insights Ltd do……..?

We measure managers and executives performance levels; by providing insight to our clients on their dealer networks skills and abilities, against manufactures processes. We then offer overall and specified analysis, professional feedback, KPI’s and future performance action plans. Our clients also benefit from interactive coaching modules and online social improvement platforms to compare and differentiate themselves from the competitive automobile market.

Q. Where is Mystery Shopping today?

When I returned to the UK, having spent five years training market leading automotive manufacturer Sales & After Sales management teams in SA, Australia, US and the far east, I was extremely surprised by the state of the Mystery Shopping Industry. Economical inflation was high: the cost of fuel, road tax, hotels and mystery shop equipment had increased – everything the shopper is expected to pay had inflated – yet shopper fees and the gross cost of mystery shopping had deflated, which is one of the major issues with the industry as it stands.

This was caused by the fact that there was a small amount of video mystery shopping companies in the UK, fighting for the same work. Providing clients with the same low quality of product and winning the business by under-cutting each other and devaluing mystery shop as a tool. What they should have been doing and what Automotive Insights Ltd has spent the last five years developing, improving the quality of the data fed back to the client, the design of sustainable methodology in performing programs and the efficiency of delivering accurate and high speed results ahead of time and on budget. In turn we have raised the value of mystery shop and reinstalled the confidence back into our manufacturers and dealer groups.

Quality automotive specific mystery shopping, is a high commodity when executed correctly. My sole aim is to provide my clients with maximum return on their investment helping them to measure, improve, re-measure and continue to improve.

Q. Where are the others going wrong?

A fickle trend of over promising and under delivering has crept into the industry. Unrealistic forecasts and poor project design saw the industries demise over the past decade, resulting in unhappy manufacturers and shoppers’ a-like.

 I’m very aware that a video mystery shopping company is only as good as it’s mystery shoppers out in the field, who are well versed in testing, measuring and assessing.

Unfortunately the state of the industry four years ago was on its knees: pulled apart and stretched too thin and the bottom line is that video mystery shopping companies in the UK were over promising to their clients and under valuing mystery shopping and it’s worth in the industry.

The key message is that we are very different to our competitors. Our ethos is not only about winning new business, but being realistic about what we can deliver, making sure that we design sustainable programs and aid client retention. If we continue to do this Automotive Insights Ltd and Mystery Shopping as an industry will continue to thrive under the new regime.

To contact a member of the Automotive Insights Ltd team, email:info@automotiveinsights.co.uk or call +44(0)844 335 1108. You can connect with us on LinkdedIn, or Follow us on Twitter @AutomotiveI

To become an Automotive Insights Specialist Assessor and work on exciting performance improvement projects, register an application here: http://ow.ly/m6kWq 

  NephewMedia   May 29, 2014   Blog   0 Comment   Read More

BMW 4-series Convertible (2014) spied almost undisguised



This is the BMW 4-series Convertible that’s due in showrooms in 2014. ’4-series’ is the new name given to two-door variants of the BMW 3-series to underline the ‘sportiness’ that will set them apart from their four-door siblings. So the 4-series Convertible takes on the Audi A5 Cabriolet and Mercedes C-class, and will offer everything from a frugal four-cylinder diesel and petrol models through to the headline act, the 444bhp M4 that replaces the M3. If the saloon is anything to go by, this will be the new class benchmark.

So what’s new about the new BMW 4-Series?

Everything, including the name. The 4-series may not look so new because you’ve been looking at the all-new BMW 3-series saloon for more than 12 months now, but it will follow the look of the 4-series coupe that was recently revealed including the more aggressive bumper designs.

All the praise lauded on the saloon should translate into a better convertible in terms of driving dynamics, refinement, comfort and practicality. There’s the 93mm increase in length and wider front and rear tracks that provide better stability and more rear passenger space, the increase in stiffness and around 40kg less weight to carry which bodes well for a decent drive and also mean it should also use less fuel and be marginally quicker, too.

What about the roof?

The current version’s metal roof folds in 23 seconds, so the new car should shut out the weather slightly faster while cosseting passengers even more effectively. It’s already a better car with the roof up than the C-class and A5 Cabriolet in terms of refinement, so it’ll be hard for BMW to lose out here. There should also be more luggage space than the current car’s 350-litres (with its roof up) thanks to the larger footprint.

What’s the model line-up and how much will it cost?

Dominated by turbocharged four-cylinder engines, the 4-series Convertible range will mirror that of the coupe, which means that it kicks off with the 420i with its 181bhp/199lb ft four-cylinder turbo. The 420d also has 181bhp, but the diesel offers 280lb ft of torque for more linear throttle response. Entry-level cars should come with LED headlamps, 17in alloy wheels and leather trim, with M packs offering firmer suspension, larger rolling stock and sports seats.

The first six-cylinder will be the 3.0-litre 435i, delivering 320nhp from its superb 3.0-litre and capable of 0-62mph in the mid-five-second range. Crowning the range with be the M4 with a twin-turbo six developing 444bhp – 30bhp more than the current M3 –with less weight and a lightning fast eight-speed M-DCT double-clutch gearbox.

Prices are expected to rise marginally, which means that the 420d should start at more than £34,000 with the flagship M4 priced around £60,000.

If you would like to become an Automotive Insights Specialist Assessor and work on exciting performance improvement projects, just like our BMW Mystery Shop programme, register an application here: http://ow.ly/m6kWq 

  NephewMedia   May 29, 2014   Blog   0 Comment   Read More

A.I’s Longstanding Client of 12 years Porsche, Celebrate the 911′s 50th Birthday.

The Porsche 911 50 Years Edition has been revealed and is available to order now, priced from £92,257. Just 1,963 examples will be built; the number corresponds to the year that the 911 was first revealed to the public.
With the 911 Carrera S as the basis for the anniversary model, the new anniversary model gets wider rear bodywork that’s usually reserved for Carrera 4 models. Other upgrades include chrome trim on the engine compartment grille, and special trim for the front air inlets and in a strip between the rear lights. There are also “high-gloss” window surrounds and “SportDesign” door mirrors. Bespoke 20in alloy wheels are standard; they were influenced by classic 911 “Fuchs” wheels, Porsche says, and feature matt black painted sections and machine-polished centres.
Inside, there are various bespoke features that refer to older 911s, including instruments with green labelling, white pointer needles and silver-capped pivot pins. The seats have outer leather sections, but there are central fabric panels that have been inspired by Porsche’s “Pepita” tartan trim from the 1960s. Sports seats with 14-way electric adjustment are standard.
Other standard equipment includes Porsche Active Suspension Management (PASM), torque vectoring with rear limited-slip differential, satnav and xenon headlamps. The engine is the same 395bhp 3.8-litre six-cylinder unit used in the Carrera S. A seven-speed manual gearbox is standard; Porsche’s PDK transmission is an option. First customer deliveries will be in September.
(Source: The Telegraph)
Automotive Insights Ltd have collaborated with Porsche for several years to enhance their customer satisfaction standards and are proud to be a affiliated with the iconic Porsche 911 legacy. If you would like to become an Automotive Insights Specialist Assessor and work on exciting performance improvement projects, just like our Porsche Mystery Shop programme, register an application here: http://ow.ly/m6kWq 
  NephewMedia   May 29, 2014   Blog   0 Comment   Read More
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  • About Us

    Automotive Insights Ltd are the UK's only specialist Automotive Mystery Shopping provider. We do not dilute our experience by working in any other sector other than the Automotive Industry.